The advertising

All of us, every day, we are bombarded with any kind of advertisements of any kind of product. I'm not just talking about television commercials, but also billboards.

All types of advertisements are created in such a way that will attract customers to buy the product. But they truly represent it? If we think about it, the face of a beautiful woman can represent a shoe store?
Does the use of celebrities influence the purchase of this item?
I think so, because there will be a lot of fans who will be ready to follow their idol appearing in advertising. Then,there are the ads that have been criticized a lot,like the Oliviero Toscani one,for Benetton- it’s a well-known clothing company- that alluded to issues such as racism.
An another famous advertising, by Oliviero Toscani, is against anorexia.

Then there are those ads that link all about creativity, such as the Coca-Cola one. In fact, they are always colorful and very scenic. Even the packaging of the bottles is made so that the customer will be attracted by this. 

Every ads depend on the people who they have to attract. Can you imagine a Barbie spot in black and white? It would be really sad and no child would be attracted by that. Even the songs affect advertising. Sponsoring a food or perfume is very difficult,because to appreciate that,you need other senses instead of sight,in this way music can makes us feel that we should try to test the product. I think that studying advertising and press is very charming, because it makes you touch how important the senses are.

-What do you think about the ads? Do they represent the product or they attract the clients with subterfuges? 

(photo by me)

-Esse.