The advertising

All of us, every day, we are bombarded with any kind of advertisements of any kind of product. I'm not just talking about television commercials, but also billboards.

All types of advertisements are created in such a way that will attract customers to buy the product. But they truly represent it? If we think about it, the face of a beautiful woman can represent a shoe store?
Does the use of celebrities influence the purchase of this item?
I think so, because there will be a lot of fans who will be ready to follow their idol appearing in advertising. Then,there are the ads that have been criticized a lot,like the Oliviero Toscani one,for Benetton- it’s a well-known clothing company- that alluded to issues such as racism.
An another famous advertising, by Oliviero Toscani, is against anorexia.

Then there are those ads that link all about creativity, such as the Coca-Cola one. In fact, they are always colorful and very scenic. Even the packaging of the bottles is made so that the customer will be attracted by this. 

Every ads depend on the people who they have to attract. Can you imagine a Barbie spot in black and white? It would be really sad and no child would be attracted by that. Even the songs affect advertising. Sponsoring a food or perfume is very difficult,because to appreciate that,you need other senses instead of sight,in this way music can makes us feel that we should try to test the product. I think that studying advertising and press is very charming, because it makes you touch how important the senses are.

-What do you think about the ads? Do they represent the product or they attract the clients with subterfuges? 

(photo by me)

-Esse.

Halloween: based on a true story.

On night of October 31, ghosts and night creatures wander to find victims.
That night a group of guys wanted to do something terrifying.

Near their city there was a forest and they decided to go in. They were thrilled ! There is a legend about it: this forest is a playground of ghosts . So, the guys went in with maps and torches. After walking for an half an hour they saw a water fall, and there was a wolf that was drinking water. They were scared and they ran away ! While they were running Jeremy fell into a hole ! So, the guys with the rope saved him from the hole . After they rescued him from the hole they heard strange noises,  so they started running to finding a place to hide, but they got lost. 




Caroline wanted to mount a tent, but at some point Matt was captured by an alien! The group was terrified! They tried to find the alien, and went at the playground where ghosts and aliens were having fun on the rides.


 The alien who had Matt was going to take him to the space ship, when Lizzie, Matt's girlfriend, started chasing them with a knife in her hand, to kill the alien. The alien left Matt and the planet with his space ship. So, the group was very happy to see Matt safe but they were surrounded by ghosts. The ghosts went near the guys, with a terrifying look, and asked them to go out of the forest ! The guys were scared, and they asked them to take them out of that place because
they were lost. The ghosts and the guys left the place on a ghost's ship !


This is my Halloween and how was yours ? 

-Photo by my best friend.

-Esse.